Rule #2 – Tell Stories Through The Camera – Dear video directors: Pointing a camera on someone watching them jig around and shake their dreads is NOT a music video. Please learn how to tell stories through the camera.
Telling stories with a camera starts with songs that have an actual story within them, but a true visionary can turn nothing into something.
Rule #3 – Never Limit Yourself – Too often I see video directors limit themselves, meaning that they shoot videos in the same spot, with the same people, doing the same things, and they wonder why they get the same results. Even if you do not have the budget to travel all over the world, challenge yourself to explore new neighborhoods, find dope scenery. Just never limit yourself, always exceed your boundaries.
Rule #4 – Quality Is Better Than Quantity – So you’ve shot over 200 videos, but they’re all boring, low quality, and un-creative. Congratulations, you still ain’t shit. Seriously though, the quality of your work is extremely more important than the quantity. Numbers mean nothing if you constantly put out shitty work.